Sunshine State Solutions + Services

Welcome To FBP! Put Up An Umbrella + Stay Awhile!

Welcome To FBP! Put Up An Umbrella + Stay Awhile!

Florida, we heart you...but it's hard to look chic when you're shvitzing*!

(*Shvitz: A term New York chicks trot out every August, when they're on the subway en route to work and their freshly applied makeup is migrating from their face to the floor. Grrrr...) 

Anyway, welcome to our new beauty + wellness website for all girly Florida residents, snowbirds and travelers-slash-vacayers. 

The concept for FloridaBeautyProblems (#FBP) surfaced during a former-Manhattanites ladies lunch in lovely Sarasota. That gorge Gulf Coast city, home to the terrifying Sunshine Skyway bridge, is the kinda-sorta midpoint between St. Petersburg, where Dana lives, and Naples, where Diana hangs her chapeau.

Over thigh-slimming salads and perhaps a wee bit o' wine, we bemoaned the fact that our beloved adopted state's sizzling heat and sopping humidity were taking a steep toll on our polished city-girl looks. Exhibit A: Diana swears her fingernails grow twice as fast in FLA versus up north.

In NYC, we had access to top pros and venues - salons, spas, derms - at a moment’s notice. But it wasn't just that we missed those people + places. We also felt we needed industrial-strength merch. The wimpy skin, hair and makeup products in our New York arsenals were no match for the punishing beauty challenges facing Florida females. 

We not only had to do full-on "squad-replacement" and find all new experts to help us look good, we also had to sleuth-out super-strength stuff too. Like next-level defrizzers to lasso the epic fuzz, and high-tech mattifiers to zap pesky “break-through” shine. Oh, and oodles of bug-repellants. At last count, tennis-nut Dana was up to about 15 of those.

So join us, pretty please, on our journey back to 24/7 polish + perfection. If you, like us, have an FBP or two, we are beyond psyched to help you find solutions. 

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