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Swimsuit Shopping: 10 Tips + Trends For Rocking Your Look Every.Single.Day.

Swimsuit Shopping: 10 Tips + Trends For Rocking Your Look Every.Single.Day.

We were pretty blown away by recent news about Sports Illustrated’s upcoming “age” issue featuring former cover star Paulina Porizkova. We saw her Insta - and dang - for 53, just wow! 

The once-and-forever supe shared her thoughts on the gig with People magazine last week, noting “Oh, yeah, s—t, that means I will have to pose in a bikini with a bunch of 20 year olds. It was at once thrilling and disconcerting. Although I am militant about aging women still being sexy and beautiful, I don’t always feel that way.”

And given that we’re not as genetically blessed as she is (or a few other 50+ knockouts, including Elle MacPherson, Christie Brinkley and Elizabeth Hurley), we feel Porizkova’s sometime-pain.

Still, you easily gain a little swimsuit confidence. Whether you’re a seasonal snowbird or full-time Floridian, chances are you’re spending quite a bit of time wearing your swimsuit. From the boat to the beach, pool to patio, it’s the one garment you really need to depend on. 

And we’re here to help you navigate the waters. 

Ta da!

Top 10 Tips

For Optimal


1. Consider a one-piece. They’re having a huge moment, so definitely think of adding a new one to your collection. The beauteous photo above showcases 2019’s (so far) best-selling suit for women over 50 from my pal America’s #1 swimwear designer Bleu Rod Beattie. Demurely sexy, this suit flatters all figures, offers a choice of solid hues (we love the earthy green here), plus good bust support with removable cups. ($129)

2. Shop dedicated swim boutiques. Their fit specialists are trained in all body shapes and the hundreds of options they carry. (Case in point: Orlando-based Everything But Water’s 25 Florida locations.) If you’re near a Nordstrom, Saks Fifth Avenue or Bloomingdale’s, their staffers are also quite good.

3. Hone in on colors and prints that flatter your skin tone. While black is always chic, it’s not necessarily the most flattering in glaring sunshine. 

4. Feeling a bikini or tankini? Go matchy-matchy. Matching sets just look more sophisticated, end of story.

5. But when it comes to coverups, don’t go match-matchy. Many resorts and seasonal condo associations require coverups. If that’s the case where you hang your sunhat, this is the time to avoid doing the matchy-matchy with your swimsuit. If you have a solid suit, think about a print coverup and vice versa. 

6. Fly solo, babe. No friends, no husband, no kids. It takes time to find your perfect suit. Don’t let others rush or judge you.

7. Play the numbers game. Bring at least five selections into your fitting room - preferably more. Having lots of options at your fingertips will greatly increase your odds for success.

8. Forget your size. While this tip might sound counter-intuitive, trust us - it isn’t. And here’s why: women believe they’re bigger than they actually are, which leads to #badchoices. Instead of a specific size, look for the best fit. Once wet, materials will expand somewhat, making that too-large suit slip from your shoulders or worse — gape from areas best left covered.

9. Know that draping isn’t always your friend. If you actually plan on going in the water rather than laying by the pool all day, cocktail in hand, suits with a lot of bias-y draping can get messy. Yes, it can cover a too-much -tummy situation. But it can also fly near your face when floating or swimming. Not a good look.

10. Invest (semi) serious dough. At the bare minimum, you need two top quality suits that you pay at least $100 each for. While Dana nailed her Target find last season, lower priced suits often compromise fabric content. They’ll look cute for awhile, but may be more suitable for at-home hot-tubbing than a tony resort. Better materials, designer details and stitching make all the difference in durability and effortless style.


And because Booty Shawl isn’t offering a swimwear line just yet, you may want refer back to our post featuring SI Swim’s legendary top editor Diane Smith's tips for women of a certain age. 

More Looks

We Love

Right Now


Karla Colletto’s “Sorella” ($311)

This colorblock V-neck with underwire provides coverage and support. What’s not to love? Former SI model and current momtrepreneur Molly Sims sports this sharp suit on Insta.


Mara Hoffman's “Nora” bikini ($295)

Super cute, but if you’re busty or curvaceous, ribbed fabrics can look a little too va-va-voom-y. Of course, that could be your goal!


Shoshanna’s striped underwire maillot ($250)

Classically nautical with great fabrication to boot.


Ralph Lauren rashguard ($88) + reversible full-coverage bottom ($64)

If over-exposure to the sun is a concern, this is a sporty way to go. Note: while you could pair this with a solid black bottom because you believe it’s slenderizing, that might look clunky (IMHO).

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